Michael Hoffman

CEO, See3 Communications

RCCongress 2010 Workshops:

Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and interactive marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group.

Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by The NonProfit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press.

He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.

Beyond Viral Video

Organizations that use online video effectively aren’t just creating great content, they’re creating great strategies. It all starts with understanding why video matters to your organization and rethinking what “viral” really means.

We’ll show examples of how religious organizations are using video to extend their programs and events online, increase brand recognition, and create valuable content for its supporters.

Join us for this session and learn how video fits in with your larger organizational goals, how to seed your videos using existing and new networks, and how to measure success.

This session is intended for all types of organizations — from those just beginning using video to those ready to take video to the next level.

Social Media With a Strategy

There are so many social media opportunities, but be careful not to chase the shiny object. You need a solid strategy first. We’ll cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement.

Using real life case studies and best practices, we’ll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.